Brand strategy and positioning recognise that as a business, as an aspirational brand, your business is in a battle for the consumers’ minds. People start businesses every day. …

The Positional Elements of Branding Strategy Part 1 The Key to Successful Brand Positioning and Why you Need It Brand positioning is key to successful brand strategy because it drives everything from brand design to the business choices we make around, for example, capability, tools, communication and HR. The holy grail, whatever your business is to move away from factors that…

Why an Integrated Brand Strategy Process Changes Everything In today’s post, I share an infographic that represents our Integrated Brand Strategy Process. We will take an in-depth look at what an integrated brand strategy should look like and the process that’s required to ensure that it’s fully fit for purpose…

Effective and successful Brand Strategy can be defined as an integrated and long term mix of business cases, objectives and holistic strategies that are aligned across the business, operational and marketing functions to promote superior performance, resonant perceptions, an unassailable market position and present a compelling proposition through optimised business…

You may never have considered the branding benefits of digital transformation but the enduring factors of brand primacy, especially in competitive environments owe a great deal to the adoption of change and technology. …

Continuing with our theme on digital transformation being a critical way to strengthen your brand, the first considerations in developing your strategy depend on the dimensions one prioritises for change. …

Brand Power, Brand Equity and Business Effectiveness Digital Transformation — What it is, Risks and Trends One of the biggest brand risks that businesses face currently is that of falling behind competitors, simply because of digital deficits. You know as a business owner or CEO that digital transformation is a trend you can’t stay in the wake…

Get Fit Software Many have discussed what makes for good software and the code that goes into it, not least the brilliant and incisive article by Zachary Goldberg, questioning what is in fact meant by ‘good code’. Software has a life cycle, rules, algorithms and systems but getting what I…

As a society, we’re increasingly focused on the facade, so it’s not surprising that businesses follow suit at times, at a time when your audience seeks to hold you to account for what you do. In the age of cause marketing, it’s a common sight to see companies just following…